Sex and the City’s Magnolia Bakery

Sex and the City’s Magnolia Bakery

With Sex and the City 2 set to premiere May 27th, there’s plenty of talk about those four glamorous women from New York City:  Carrie, Samantha, Miranda, and Charlotte.

Entering our lives with a television debut on June 6th, 1998, these four glamorous women drew us into their lives of angst and glamour.  They tried to make us feel as if their loves were our loves, that their hangouts were our hangouts, and their heartbreaks were our heartbreaks.

The Magnolia Bakery exterior

Magnolia Bakery's original location in the West Village

Many of the locations seen in the television show, and the first movie, are real-life Manhattan locations.  Although there are several tour companies offering SATC location tours, most of the locations are places that you can discover on your own.  And while a restaurant reservation might be hard to come by, one place that anyone can get into is Magnolia Bakery in the West Village.

The bakery was a fairly quiet, although popular, neighborhood spot until Sarah Jessica Parker’s Carrie was seen eating a butter cream frosted cupcake.  Shortly after, popularity reached near cult status, and it was not uncommon to see tour buses circling the block or long lines outside the door and around the block, even late at night.  Magnolia Bakery is credited with kicking off the cupcake craze.

In addition to cupcakes, the bakery offers a variety of confectionary pleasures, including cakes, pies, cookies, and delicious banana pudding.

While once you may have had to visit New York City to sample tasty cupcakes, you can now find cupcake specialty bakeries across the country.  Or try making some yourself.  You’ll find great recipes in The Magnolia Bakery Cookbook: Old-Fashioned Recipes From New York’s Sweetest Bakery.

Location:  401 Bleecker Street, original location in the West Village (map).  Additional locations are at Grand Central Station, lower level (map); Rockefeller Center (map); and Uptown at 200 Columbus Avenue (map).  Deliveries are also available.

Hours:  The Bleecker location is open Sunday – Thursday, 9 am – 11:30 pm, Friday and Saturday until 12:30 am.

Prices:  Cupcakes are $2.75 each, and are limited to one dozen per customer, if you want more than a dozen, you’ll need to order in advance.

And to get in the mood for the SATC2 premiere, take a look at this trailer:

Photo credit: Rob Young @flickr


Mary Jo Manzanares is a traveler, travel blogger, and podcaster. In addition to her blog, Traveling with MJ, she hosts the Where Else to Go podcast, and is the founder and the editor-in-chief of The Traveler’s Way, an online travel magazine. Her travel ethos is value luxury - luxury for real people - and her goal is to help travelers know when to splurge and when to save. Mary Jo has been a speaker at various industry events around the world. When she’s not traveling, Mary Jo likes lingering over a cup of coffee, wandering in a museum, sipping wine at a cafe, and sharing it all with friends and readers. Her most recent travels were to Stockholm, a Baltic cruise, and Universal Orlando Resort.

2 Responses to “Sex and the City’s Magnolia Bakery”

  1. May 27, 2010 at 10:27 am #

    I remember inadvertently going on a LOTR tour (Lord of the Rings). I admit I was a fan of the books when I was much younger and only saw one of the movies, but when I was in New Zealand it was experience watching fans thrust themselves into characters and settings on this tour. I can only imagine how Sex in the City must inspire cupcake eaters everywhere and change that little bakery.

    • May 27, 2010 at 2:45 pm #

      It’s sort of crazy! There’s a cupcake place every time you turn around. I think movie and television prominence like that is a double edged sword.

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